Your Ultimate 2025 Cheerwine Festival Guide: Music, Food, Fun, and Forecasts

Downtown Salisbury will once again turn Cheerwine red on Saturday, May 17, as the 2025 Cheerwine Festival fills the streets with music, food, fun, and community spirit. Whether you’re a festival veteran or making your first visit, here’s your all-in-one guide to make the most of this uniquely Southern celebration.

Festival Basics

• Date: Saturday, May 17, 2025

• Time: 10:00 AM to 7:00 PM

• Location: Downtown Salisbury, NC

• Admission: Free

The event is family-friendly and open to the public. Expect thousands of attendees from across the region celebrating all things Cheerwine.

Main Stage Music Lineup
Presented by Biscuitville, this year's lineup features a mix of local and national talent:

• 12:00 PM: Carolina Keller Band

• 1:45 PM: Liam Pendergrass Trio

• 3:30 PM: Next Level Band

• 5:30 PM: Boy Band Review (Headliner)

From country and jazz to R&B and '90s pop, there’s something for every musical taste.

Food & Drink
Get ready for Cheerwine-inspired cuisine all day long:

• Food trucks and local vendors will offer everything from Cheerwine BBQ to sweet treats like Cheerwine cupcakes and slushies.

• A beer garden will serve up Cheerwine-infused brews and local craft beer.

Vendor Market & Family Fun

• Explore dozens of Southern brands, local artisans, and creative pop-ups throughout downtown.

• The Fun Zone includes games, bounce houses, and interactive activities for kids.

• Visit the Rowan Museum for the Cheerwine History Exhibit.

Weather Forecast & What to Bring
As the official weather forecast provider for the event, Rowan County Weather will deliver up-to-the-minute updates all week leading up to the festival.

Pro tips:

• Bring sunscreen, sunglasses, and a refillable water bottle.

• Wear comfy walking shoes.

• Watch Rowan County Weather for any changes due to rain or wind.

Don’t Forget Your Festival Tee
Grab your official 2025 Cheerwine Festival T-shirt, designed by West Rowan High School senior Katelyn Roberts. Order by May 1 to get it before the event!

Stay Connected
Follow Rowan County Weather and the Cheerwine Festival on social media for live updates, schedule changes, and fun behind-the-scenes content.

More info: cheerwine.com/festival