Beef-a-Roo Enters into Partnership with Front Row Motorsports

MOORESVILLE, N.C. (March 11, 2025) – Beef-a-Roo, known for its famously delicious burgers and fresh, quality ingredients, will join Noah Gragson and Front Row Motorsports (FRM) in a new partnership for the 2025 NASCAR Cup Series Season. The beloved midwestern fast casual restaurant brand has garnered a loyal fanbase for its commitment to quality food and community engagement. While the partnership with FRM is new, this is the second year Beef-a-Roo has been a primary partner on a Gragson-driven car, having sponsored him at Stewart-Haas Racing during the 2024 season.

Beef-a-Roo will kick off their first primary race with Noah Gragson and the No. 4 team at his hometown track of Las Vegas Motor Speedway on March 16. Las Vegas is the first of five primary races for the No. 4 Beef-a-Roo Ford Mustang Dark Horse, with Beef-a-Roo returning with Gragson March 23 at Homestead-Miami Speedway, April 6 at Darlington Raceway (where the 58-year-old fast casual restaurant will throw back to its 1967 roots), September 7 at World Wide Technology Raceway and September 28 at Kansas Speedway.

"The Beef-a-Roo team is excited to join Noah Gragson as he begins this new chapter with Front Row Motorsports," said Sherry Elbow, Chief Marketing Officer of Beef-a-Roo. "We look forward to seeing Noah and our famously delicious burger flying around the speedway, bringing excitement to fans both on and off the track!"

In addition to the five-race primary partnership, Beef-a-Roo will host a six-city show car program at local Beef-a-Roo restaurant locations near Texas Motor Speedway, Kansas Speedway, Nashville Superspeedway, Michigan International Speedway, Indianapolis Motor Speedway, and World Wide Technology Raceway. Follow Beef-a-Roo's social media channels for exact dates, times and locations.

"We’re thrilled to welcome Beef-a-Roo as the official burger fast casual restaurant of Front Row Motorsports," said Bob Jenkins. " We look forward to working together to grow brand awareness nationwide through a multi-faceted marketing approach, utilizing Noah Gragson and the No. 4 car to connect with fans."

Starting in April, visit your local Beef-a-Roo to get the special Noah Gragson-inspired burger. Gragson’s “Nacho Burger” features a premium beef patty with lettuce, tomato, onion, tortilla chips, jalapenos and taco sauce, all drizzled with melted cheddar cheese. To learn more about Beef-a-Roo and its offerings, please visit www.beefaroo.com.