Introducing the Bacon Pit Crew at NASCAR All-Star Race Weekend

Wright Brand is delighting fans with the Bacon Pit Crew throughout the concourse and fan zone with a bacon-centric NASCAR pit stop experience

What: Wright Brand, the #1 thick-cut bacon brand, will serve as the entitlement sponsor of the NASCAR CRAFTSMAN Truck Series Wright Brand 250 on Saturday, May 18 at the North Wilkesboro Speedway. NASCAR and Bacon lovers alike have the chance to experience a pit stop like no other.

When: Saturday, May 18, 2024

9:00 a.m. ET: Bacon Pit Crew begins in the Fan Zone  

1:30 p.m. ET: NASCAR CRAFTSMAN Truck Series Wright Brand 250

About Wright Brand®  

Rich in both tradition and flavor, the bold taste of Wright Brand bacon has been savored since Roy Wright and Fay Eggleston handcrafted their first batch in 1922. It’s a history of doing things a certain way, and one we don’t plan on changing. Wright Brand bacon including Hickory, Applewood, Double Smoked and Maple offerings are all hand-selected, hand-trimmed and 100% wood smoked to impart deliciously and uncompromising rich flavors. It’s thick cut Bacon the Wright Way®. For more information on Wright Brand, including product offerings and delicious bacon recipe ideas, visit WrightBrand.com.   

Where:  381 Speedway Ln, North Wilkesboro, North Carolina 28659

Throughout the fan zone and concourse, Wright Brand is rolling out the Bacon Pit Crew, a one-of-a-kind pit crew designed to give fans the fuel stop they need to tackle race day. Equipped with everything needed to enjoy Wright Brand’s hand-trimmed, real-wood-smoked bacon, the Bacon Pit Crew will be giving fans the NASCAR pit stop experience, just with crispy, thick-cut bacon instead of tires and fuel.