Charlotte FC and Girl Tribe Co. Launch Clothing Collaboration

CHARLOTTE, NC (Friday, March 22, 2024) – Charlotte FC today announced a clothing collaboration with Charlotte-based retailer Girl Tribe Co. ahead of the Club’s Girls & Women in Sports match against the Columbus Crew on Saturday. 
 
This exclusive collaboration features apparel options for both adults and youth. Adult items include three tee shirts and a sweatshirt, and youth items include the three tee shirts.
 
The clothing line went on sale this morning and is available at the Club’s Team Store and at Girl Tribe locations in Charlotte. Online orders can be placed exclusively at GirlTribeCo.com.
 
Girl Tribe is a graphic tee shirt brand, founded by high school best friends Carrie Barker and Sarah Baucom.
 
"Launching our inaugural licensed collection with Charlotte FC ahead of their Girls & Women in Sports match is a deliberate celebration! It's a shout-out to the incredible women who've not only entered the arena of sports and fandom but have etched an indelible mark. We, at Girl Tribe, are thrilled to play even a tiny role in this powerful narrative," said Girl Tribe co-founder Sarah Baucom. "And what can we say about our ongoing partnership with the dynamic folks at Tepper Sports Entertainment? It's nothing short of a dream come true! We're buzzing with excitement for what's next on the horizon."
 
Girl Tribe used local female athletes from UNC Charlotte as models to display the clothing collaboration, including 49ers lacrosse player Rylee Dockery, a Charlotte FC Student Athlete Ambassador.
 
This is the second consecutive year the Club has granted a license to a local retailer to use the Club’s logo.
 
“We’re delighted to partner with a local, women-owned business to create a line of merchandise that brings a vintage look to our modern brand,” said Charlotte FC Vice President of Business Operations Natalee Jarrett. “Girl Tribe’s creative designs align perfectly with our vision for lifestyle products that we like to bring to our fans. We're excited to launch this collaboration ahead of a celebration of Girls & Women in Sports and look forward to seeing the apparel in stadium for many matchdays to come."
 
The Club’s Team Store will be open from 11:00 am to 6:00 pm today for “For HER Crown Friday” which features the new apparel line, a photobooth, and For the Crown CLTFC Friendship Bracelets which are free with a purchase of $50 or more.